The East Asia Institute of the Ludwigshafen University of Applied Sciences is a centre of excellence for business, culture and language, especially of modern China, Japan and Korea. The degree programme “International Business Management (East Asia)” offers an undergraduate degree in business administration, supplemented by intensive teaching in China-, Japan- or Korea-related subjects and thorough language training.
Publications and research contributions from the institute cover various social science disciplines. Current developments in the region are analysed and evaluated. Lecture events, colloquia and conferences on East Asian topics also address a broader public. The core of the institute consists of 15 permanent staff members.
Many assistant lecturers and lecturers support the East Asia Institute in teaching. The lecturers of the East Asia Institute are not only active in research and teaching, but also cooperate with companies, authorities and institutions as well as with individuals.
The institute building is located directly on the banks of the Rhine, not far from the Ludwigshafen Mitte S-Bahn station.
The Institute is in close exchange with numerous partner universities in China, Japan and Korea and sends students there for a year abroad.
Logo
In our library hangs the carved representation of the Nine Dragons of Hong Kong’s Kowloon district (九龍 / 九龙 Jiǔlóng = Nine Dragons), a gift from Mr Klaus Tschira, one of the five founders of the company SAP.
The logo of the East Asia Institute has nothing to do with these nine dragons. Rather, they are five stylised peonies.
Milestones
Expansion to include the focus on Korea
Discussion with former Japanese Prime Minister Naoto Kan
Professor Barbara Darimont to succeed Siegfried Englert
Peter Wetzler retires, his successor is Professor Frank Rövekamp
The first graduates complete their studies with a Bachelor of Science degree
Siegfried Englert, becomes State Secretary in the Government of the Federal State of Rheinland-Pfalz
Conversion from diploma to bachelor's degree programme
Visit of the Federal President Johannes Rau
Aptitude test for applicants
Move into the new building on the banks of the Rhine and rename the East Asia Institute
Visit of the Federal President Roman Herzog
Construction of a new institute building begins on the banks of the Rhine
The first graduates complete their studies as Diplom-Betriebswirte (FH) (graduate in business administration)
The model degree programme will be converted into a regular degree programme and expanded to include the focus on Japan with Professor Peter Wetzler
Professor Siegfried Englert founds the model degree programme Marketing East Asia with a focus on China